From Startup Idea to $2.1M First-Year RevenueFrom Startup Idea to $2.1M First-Year Revenue
Pre-revenue startup | 3 founders | $350K seed funding
THE BUSINESS CONTEXT
Dr. Amara Osei and her two co-founders had a compelling concept for a premium wellness platform combining telehealth consultations with personalized supplement delivery. They had deep domain expertise and $350K in seed funding. What they lacked was every structural element needed to launch: no brand identity, no digital presence, no operational systems, and no go-to-market strategy.
THE CONSTRAINT
Praxis had no constraint to diagnose — they had no structure at all. This was a classic Diagnostic Mode engagement where TwoChi needed to build the entire business infrastructure from the ground up, coordinating across multiple domains simultaneously.
THE STRATEGIC INTERVENTION
TwoChi delivered a comprehensive launch package across three domains: Digital Solutions (custom iOS/Android app with telehealth video integration, e-commerce platform), Growth Enablement (complete brand identity, positioning strategy, launch marketing campaign), and Operational Structure (business formation, financial systems setup, vendor coordination, HIPAA-compliant data handling).
MEASURABLE OUTCOMES
The Numbers That Matter
Time to Market
First-Year Revenue
App Downloads (90 days)
Series A Valuation
“We had the medical expertise and the vision, but we had no idea how to actually build a company around it. TwoChi didn't just build our app — they built our business. The brand, the systems, the launch strategy. When we raised our Series A, investors specifically cited our operational maturity. That was all TwoChi.”
— Dr. Amara Osei, Co-Founder & CEO, Praxis Health & Wellness
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