From Operational Chaos to 340% Revenue Growth in 18 MonthsFrom Operational Chaos to 340% Revenue Growth in 18 Months
$4.2M revenue at engagement | 38 employees
THE BUSINESS CONTEXT
Meridian Logistics Group had been operating for seven years with strong customer relationships and an excellent reputation for reliable delivery. Revenue had plateaued at $4.2M for two consecutive years despite increasing demand in their market. The founder, Daniel Reeves, was personally involved in nearly every operational decision, working 70+ hour weeks with no sign of relief.
THE CONSTRAINT
Meridian's growth was blocked by three interconnected structural gaps: no centralized operational system — scheduling, dispatch, and invoicing ran on spreadsheets and personal knowledge; zero digital presence — their website was a five-year-old template that generated no inbound leads; and inconsistent financial processes — monthly financial statements were 3 weeks late.
THE STRATEGIC INTERVENTION
TwoChi began in Diagnostic Mode, identifying that operational friction — not marketing, not talent — was the primary constraint. Phase 1 (Weeks 1–8): Built a custom dispatch and invoicing platform that centralized scheduling, automated client communications, and reduced the founder's daily operational involvement by 60%. Phase 2 (Weeks 6–12): Delivered a premium website with clear service positioning and a lead capture system. Phase 3 (Weeks 10–16): Implemented financial organization — structured reporting dashboards and automated collections.
MEASURABLE OUTCOMES
The Numbers That Matter
Revenue Growth
Less Founder Involvement
Monthly Inbound Leads
Employee Growth
“We knew we were leaving money on the table, but we couldn't see where. TwoChi showed us that the bottleneck wasn't our team or our market — it was our infrastructure. Within six months, I went from doing everything myself to actually leading the company. The revenue followed.”
— Daniel Reeves, Founder & CEO, Meridian Logistics Group
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